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What Would You Do? Challenge

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Every business decision reflects your company's values.

A weekly series of real-world business scenarios drawn from the IAM Code of Ethics. Each week you're given a situation movers actually face and asked how you would respond. The following week, we reveal the recommended answer and the ethical principle behind it.

Open to every IAM member company. Only IAMTrusted Moving Companies are eligible to win the grand prize.

New scenario every [[DAY]]
Runs [[START]] – [[END]]
Free to enter
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A scenario looks like this

[[EXAMPLE SCENARIO — 3 to 4 sentences setting up an ethical dilemma a mover would recognise.]]

What would you do?

This is an example. Each week’s live scenario is published on LinkedIn and in the ePortal.

Challenge runs [[START]] – [[END]]
New scenario Every [[DAY]]
Weekly deadline [[DEADLINE]]

How It Works

  1. 1
    Review the scenario
    Read the week's situation on LinkedIn or in the ePortal and decide how your company would handle it.
  2. 2
    Submit your answer
    Enter your response on the challenge submission form with your name, company, and email address.
  3. 3
    Return the following week
    See the recommended answer, the principle behind it, and the next scenario.

Where to Find Each Week's Scenario

Scenarios are published in two places, and the recommended answer follows a week later in the same place.

Who Can Take Part

Anyone can play

Open to all IAM member companies

Take on the weekly scenarios and see how your judgment measures up against the IAM Code of Ethics. No cost, no commitment.

Only IAMTrusted can win

The prize is reserved for IAMTrusted companies

IAMTrusted signals a real-time commitment to ethical, professional, accountable business — and it's what makes your company eligible for the grand prize.

Learn how to become IAMTrusted

Every submission must include your name, company, and email address so we can reach you if you win. One submission per company, per week. [[CONFIRM]]

The Grand Prize

[[IAMTRUSTED LOUNGE PHOTO]]
Event photography, IAM media library
San Diego, California

A reserved meeting table in the IAMTrusted Lounge

Host customers and business partners in your own dedicated space at the IAM Annual Meeting & Expo.

  • Reserved exclusively for your company
  • Available throughout Expo Hall hours, every day
  • Seating for up to four people

How Winners Are Selected

At the end of the challenge, IAMTrusted participants with the most correct answers are entered into the drawing for the grand prize.

[[CONFIRM: how answers are scored, how ties are broken, and how many winners are selected]]

Built on the IAM Code of Ethics

Every scenario traces back to a principle in the IAM Code of Ethics — the standard IAM members commit to, and the one IAMTrusted Moving Companies are held to in real time.

Reading it first is good preparation.

[[ONE SHORT PRINCIPLE FROM THE CODE OF ETHICS — pull a single sentence that sets the tone for the scenarios.]]

IAM Code of Ethics

How we use your information

We ask for your name, company, and email address so we can administer the challenge and contact prize winners. Your information is used only for the IAMTrusted: What Would You Do? Challenge.

By submitting an entry, you acknowledge that you have read and agree to the IAM Privacy Policy and Terms & Conditions.

See how your decisions measure up

Take on this week's scenario and put your judgment to the test.

Submit Your Answer

Questions about the challenge? Contact membership@iamovers.org [[CONFIRM]]

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